Brand X marks the spot in Tempe

Author: Patrick

Posted on: January 24, 2013
Last updated on: February 23rd, 2017 at 3:58 pm


Working on Mill Avenue, there are a lot of shops I have never been to yet I walk by every day.  One such store is Brand X Custom T-Shirts.  I decided it was time to go in and check it out. Now that I have, I can honestly say that Brand X is great.  It’s locally owned by Charles, who opened it after graduating college.

I was fortunate enough to chat with the man himself and was able to learn more about him and his business.  Charles is a Michigan native and graduated with a degree in business from Michigan State University.  After graduating, he moved to Arizona to work for the Hillstone Restaurant Group, you know, the one that manage some of our favorite valley restaurants.

Charles has always been a big supporter of originality and giving people the opportunity to express themselves.  In July 2006, he rented retail space and started Brand X on Mill Ave.  His store gives people like you and me an outlet to do just that – express ourselves.

If you’ve never been to Brand X before, it’s not like your typical clothing store.  It’s really laid back and you’re not being constantly harassed by sales people every fifteen seconds.  I loved that.  They have designs on the wall and books with pages and pages of images to choose from.  In non-clothing related items, there’s a Super Nintendo downstairs, where you can sit back, play Mario and pretend you’re 10 years old all over again.  The concept of the store that Charles has brought to life is wonderful.

“It’s great,” says Charles.  “My concept needs an urban experience and Mill Ave is just that.”  You can choose from a lots of designs at Brand X and have one put on a t-shirt, long sleeve shirt or hoodie.  They have a variety of different fits in every color you can think of.  If you don’t see a picture that catches your eye, you can bring in your own design.  While I was there, I saw that you can even turn your Instagram photos in iPhone cases, coasters, koozies and more.  For Instagram addicts like myself, I think this is a brilliant idea.  You can buy one shirt or a hundred, it’s all up to you.

“Tempe is full of opportunity.  It’s an exciting time to be part of the city,” Charles points out.   If you haven’t been to Brand X, you should definitely stop in.  They’re located on Mill Avenue, just south of Fourth Street. Visit their website,, or give them a call: 480-200-2833.

Four more information about Tempe shopping and events, visit the Tempe Tourism Website or call 800-283-6734.

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